Dr. Zaid Obagi

Case Study · Brand Authority & Patient Education

Dr. Zaid Obagi

3M+

Video Views Generated

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Dr. Zaid Obagi
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Dr. Robert Setari
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Visual Record

3M+
Total Video Views
180K+
Followers Gained
4
Platforms
6+
Content Series

Results At a Glance

Millions of video views generated

Consistent audience growth across platforms

Increased patient inquiries through organic content

Tens of thousands of dollars in additional revenue generated

Established as a trusted authority in aesthetic medicine

Built a stronger digital presence through strategic content marketing

The Transformation

Before & After

Drag the slider to see the content transformation across platforms.

After
Before
Pre-Campaign
Ongoing Growth

The Growth

From Zero to Dominant

Every inflection point on this chart was engineered through algorithm intelligence, creative excellence, and relentless execution compounding month over month.

07752K2K3KJanAprJulOctJanApr

Cumulative Video Views (thousands)

The Approach

The Strategy

01

01

Educational Authority

Positioned Dr. Obagi as the trusted educational voice in aesthetic medicine, answering patient questions, breaking down procedures, and busting myths that competitors ignored.

02

02

Patient-First Content

Produced a consistent stream of educational videos, before-and-after transformations, and consultation-focused content that builds trust long before a patient books an appointment.

03

03

Multi-Platform Distribution

Distributed short-form content across Instagram Reels, TikTok, YouTube Shorts, and Facebook, maximizing reach throughout Southern California and beyond.

04

04

Organic Patient Acquisition

Transformed consistent content into a sustainable acquisition channel, increasing patient inquiries, strengthening the practice's online reputation, and contributing to measurable revenue growth.

“By consistently showing up online and educating potential patients, we built trust with viewers before they ever entered the practice. The business growth followed.”

Dr. Zaid Obagi, MD, Aesthetic & Cosmetic Surgery

obagi.com ↗

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